It goes without saying that you are aware that video is presently the most efficient method to reach consumers on social media, with video postings on Facebook, Instagram, and pretty much every other site generating higher interaction than static content. See the process on how to Download Twitter Video.
That’s not final, of course; each audience and company has its own peculiarities. Investing in video doesn’t always have to be done in order to get the most out of social media marketing. But the statistics makes it quite evident that, if you can use video features, this is a solid alternative that will probably be beneficial.
Here are some Twitter hints.
1. Raise Awareness of the Brand
The research does not directly specify “premium platforms,” so it is unclear what Twitter means by that term, but the data once again demonstrate that video on Twitter produces results.
Twitter uses this MLB example—which combines brief video clips with informational snippets—to highlight the power of video.
2. Enhance Perception of Brand
According to Twitter, watching videos on the platform makes users feel 14% more positive about the company.
Twitter suggests that marketers make video content that demonstrates the following in order to capitalize on this:
Why your offerings are the greatest
How your products benefit clients
The beneficial effects your brand has on the environment and on society
Content connections with your larger brand or merchandise
3. Make an Investment to Raise Purchase Intent
According to Twitter, videos on the platform boost intent on average by 34%.
This is yet another convincing argument in favor of Twitter video. Reebok is used by Twitter as an example of how they’ve used video storytelling and the aforementioned components to generate conversation about their most recent items.
As previously said, the study emphasizes the importance of video content on Twitter even more. This is true for other social media sites as well. While you should always aim to provide content tailored to each platform to take advantage of its own advantages and offer your audience what they want inside the individual applications, video can undoubtedly be a useful tool if you can use it wisely.