As a result of today’s developing technology is video blogging – vlogging – is talking to the world through a camera. And it is flexible; you may use pictures, video, animations, graphics, or anything in your cup.
Video content is becoming increasingly popular and is worthwhile as part of the content strategy for companies.
Why is vlogging worthwhile for companies?
The best answer to the question of why vlogging is worthwhile for companies is obtained from companies that successfully use the vlog as a content format. That’s why we asked Aunt Fanny what this content format is all about. Tante Fanny is a fresh dough company from Austria. On the one hand, useful vlogs can be found on the company’s YouTube channel.
“In addition to text and image content, video content is a special way for us to convey emotions. Visual content can also be captured and processed more quickly. That was also the reason for creating a good content mix of exactly these three types for our web magazine “Querkochen”. Video content also appeals to a different group of people than a text article, for example. I like to compare that with the various types of learning. Some learn by reading, others by actively watching. ” (Nadine, Vlogger)
This really is the most crucial part of your whole YouTube strategy aside from the platform itself that will also allow you to buy cheap YouTube views.
“Content marketing is therefore an extremely relevant topic for us. Querkochen – Tante Fanny Magazine is a mixture of a source of inspiration and knowledge and a workshop for ideas. It deals with interesting topics related to cooking, eating, food and enjoyment – expanded by regional and sustainable aspects. All articles illuminate the topics from an unexpected, somewhat different perspective. “Hence the name ‘cross cooking’. We think outside the box, link topics and thus open up new culinary perspectives. Always smartly combined and ahead of the times. This is where the mix of video and content comes in handy. With the help of the web magazine, stories can be told and published that have so far not found a place in our existing communication channels. ” (Sonja)